If you are going to start up a website, are you really giving the message that you are serious about what you are doing? Or, does your website give the message that you are more “playing around” on the web, or not too serious about what you are doing?
Frankly, a lot of people’s sites give the impression that they are not really on the web to be serious or make money.
Hey, I am not against having a personal site that is mostly for fun. Don’t take me wrong. However, when you are setting up a site that is primarily a business site, you need to give the impression that you are a serious player who has a website for serious business.
Yesterday, a friend of mine sent me a link to a new website. The website in question was the website of a businessman who is endeavoring to set up a site for serious business people. He is trying to recruit “Senior Executives and Ambassadors” to join him in launching a website for serious business people. OK, no problem there. However, down on the bottom of the site, there is a message. It says:
Create a free website with Weebly.
OK, look, I don’t have a huge problem with having a website on one of these “free website” platforms like Weebly. However, not a serious business site, and particularly not a site where you are trying to attract “Senior Executives and Ambassadors.” I mean, for $5 per month you can set up a website on your own leased web space. The fellow already had his own domain name, so the cost of that (only $10/year or so) is not even a consideration. Why not spend $5 per month to show that you are a bit more serious and remove the spammy “get a free website” message?
So, if you are looking at starting a business website, why not buy your own domain name, and get your own web hosting account, and then you won’t have to advertise free services like this fellow is. For me, that is the professional way to go!